Kethara Gowri Viratham is a Hindu fasting ritual observed primarily by married women, especially in the Tamil community. This fast is dedicated to Goddess Gowri, who is considered an incarnation of Parvati, the consort of Lord Shiva. The ritual is usually performed on the sankatahara chaturthi day (the fourth day after the full moon) or during the Tamil month of Aadi (July-August).
The fast is observed to seek the blessings of Goddess Gowri for the well-being of the family, prosperity, and longevity of the spouse. It is believed that performing this fast helps remove obstacles and ensures a harmonious married life.
The tradition and customs can vary slightly depending on the region and family practices.
The presiding deity, Sri Raja Rajeswary Amman, is the mother of love and grace who showers her blessings upon all and develops the goodness within us.